ISA Brown is a globally trusted and efficient brown egg layer, designed for high performance, strong egg quality, and excellent feed conversion. Backed by Hendrix Genetics, ISA Brown delivers consistent results across all climates and housing systems.
About ISA Brown
ISA Brown, a product of Institut de Sélection Animale (ISA) under Hendrix Genetics, is known worldwide for exceptional reliability in egg production. With proven performance across more than 100 countries, our hens deliver high productivity, adaptability, and optimal feed efficiency — making them the choice of farmers who demand the best.
Choosing ISA Brown means choosing a layer breed that combines science, innovation, and proven performance. Whether you’re a small-scale farmer or a large commercial operation, our hens deliver unmatched consistency in egg numbers, feed efficiency, and adaptability — helping you maximize productivity and profitability with confidence.
Performance Summary Section
Optimized for modern poultry production, ISA Brown delivers unmatched results across key performance indicators.
Our Breeding Journey
ISA Brown Launch
Joined Hendrix Genetics
Global Expansion Milestone
Launch of the PRIMA App
FAQ
ISA Brown is globally recognized for its exceptional feed conversion, high egg production, and robust adaptability to various environments. Unlike many other breeds, it maintains strong laying persistency across longer cycles and produces consistently high-quality brown eggs — making it one of the most efficient and profitable choices for egg producers.
Under optimal conditions, a single ISA Brown hen can produce up to 470 high-quality eggs in a cycle extending to around 100 weeks. This high level of productivity, combined with efficient feed usage, makes it a favorite among commercial and mid-scale poultry farmers.
Yes, ISA Brown has been bred and tested for performance across a wide range of housing systems, including cage, floor, and aviary setups. It adapts well to varying climate conditions — from temperate to tropical — and maintains productivity with proper management and nutrition.
ISA Brown hens thrive on a balanced, high-quality layer feed that supports egg production, shell strength, and overall health. Feeding schedules and formulations should follow the rearing and production tables provided in our product guide to ensure optimal results throughout each phase of growth and laying.
With the PRIMA app, you can track real-time data on your flock’s productivity, health, and efficiency. This smart farm monitoring tool helps identify trends, troubleshoot issues early, and make data-driven decisions — all from your smartphone or tablet.
