ISA Brown

ISA Brown is a globally trusted and efficient brown egg layer, designed for high performance, strong egg quality, and excellent feed conversion. Backed by Hendrix Genetics, ISA Brown delivers consistent results across all climates and housing systems.

About ISA Brown

We Are Leaders in Layer Genetics and Poultry Performance

ISA Brown, a product of Institut de Sélection Animale (ISA) under Hendrix Genetics, is known worldwide for exceptional reliability in egg production. With proven performance across more than 100 countries, our hens deliver high productivity, adaptability, and optimal feed efficiency — making them the choice of farmers who demand the best.

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Why Choose ISA Brown?

Choosing ISA Brown means choosing a layer breed that combines science, innovation, and proven performance. Whether you’re a small-scale farmer or a large commercial operation, our hens deliver unmatched consistency in egg numbers, feed efficiency, and adaptability — helping you maximize productivity and profitability with confidence.

  • Proven performance with over 470 eggs per hen
  • Peak laying rate of 96.5%
  • Outstanding feed-to-egg conversion
  • High livability across long laying cycles
Eggs per Hen
100 +
Laying Period
45 wks
Countries served
45 +
  • Strong and uniform shell quality
  • Trusted in diverse climates and housing systems
  • Supported by real-time flock monitoring via PRIMA app
  • Part of Hendrix Genetics – a global leader in animal breeding

Performance Summary Section

ISA Brown by the Numbers

Optimized for modern poultry production, ISA Brown delivers unmatched results across key performance indicators.

Egg Production
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Feed Efficiency
0 %
Shell Strength
0 %
Laying Persistency
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Company Timeline

Our Breeding Journey

ISA Brown Launch
The ISA Brown was officially introduced as a specialized brown egg-laying hen after years of research and selective breeding. Designed to meet the growing demand for efficiency in egg production, ISA Brown quickly gained attention for its exceptional laying persistency, optimal feed conversion, and adaptability to different housing systems — setting a new standard in the industry.
Joined Hendrix Genetics
In 2005, ISA became a proud part of Hendrix Genetics, a global multi-species breeding company. This integration brought significant advancements in genetics, biotechnology, and data science to the development of ISA Brown. It marked a new era of collaboration, allowing us to enhance the performance and welfare traits of our layers through cutting-edge breeding techniques and broader global expertise.
Global Expansion Milestone
By 2015, ISA Brown had expanded its presence to more than 100 countries across all continents. This milestone demonstrated the breed's universal adaptability — thriving in various climates, altitudes, and management systems. From Europe to Africa, Asia to the Americas, ISA Brown became the layer of choice for both small family farms and large-scale commercial operations, trusted for its consistency and profitability.
Launch of the PRIMA App
In response to the growing need for real-time farm intelligence, ISA launched PRIMA, an innovative digital application that helps poultry farmers monitor flock health, productivity, and management efficiency. This technology empowers farmers with data-driven insights, helping them optimize production and improve outcomes, reinforcing ISA’s commitment to smarter, more sustainable poultry farming.

Let’s Talk Poultry Performance

Have questions about ISA Brown or want to learn how our layer breed can boost your farm’s productivity? Our team is ready to assist you with expert advice, product support, and partnership opportunities. Reach out to us today — we’re just one click away.

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FAQ

Have Questions? We Have Answers.

ISA Brown is globally recognized for its exceptional feed conversion, high egg production, and robust adaptability to various environments. Unlike many other breeds, it maintains strong laying persistency across longer cycles and produces consistently high-quality brown eggs — making it one of the most efficient and profitable choices for egg producers.

Under optimal conditions, a single ISA Brown hen can produce up to 470 high-quality eggs in a cycle extending to around 100 weeks. This high level of productivity, combined with efficient feed usage, makes it a favorite among commercial and mid-scale poultry farmers.

Yes, ISA Brown has been bred and tested for performance across a wide range of housing systems, including cage, floor, and aviary setups. It adapts well to varying climate conditions — from temperate to tropical — and maintains productivity with proper management and nutrition.

ISA Brown hens thrive on a balanced, high-quality layer feed that supports egg production, shell strength, and overall health. Feeding schedules and formulations should follow the rearing and production tables provided in our product guide to ensure optimal results throughout each phase of growth and laying.

With the PRIMA app, you can track real-time data on your flock’s productivity, health, and efficiency. This smart farm monitoring tool helps identify trends, troubleshoot issues early, and make data-driven decisions — all from your smartphone or tablet.