Ross is the world’s most trusted broiler breed, recognized for rapid growth, efficient feed conversion, and high-quality meat yield. Backed by decades of global research and innovation, Ross broilers deliver consistent performance and adaptability, ensuring poultry farmers achieve superior profitability across all production environments.
About Ross Broiler
Ross, developed by Aviagen, is a global leader in broiler breeding. Built on a foundation of science, innovation, and farmer-focused solutions, Ross broilers are bred to optimize growth, feed efficiency, and carcass yield. With their ability to thrive under diverse housing systems and climates, Ross has become the breed of choice for poultry producers who demand results, reliability, and profitability.
Ross broilers are trusted by farmers across the globe because they deliver the perfect balance of performance, efficiency, and reliability. Their genetics are carefully developed to ensure rapid growth, excellent feed conversion, and high meat yield, making them the leading choice for poultry meat production. With strong adaptability to different climates and housing systems, Ross broilers provide consistent results that help farmers maximize profitability while maintaining flock health and welfare.
Performance Summary Section
Optimized for modern poultry production, Ross Broiler delivers unmatched results across key performance indicators.
Our Breeding Journey
Ross Introduction
Global Expansion
Innovation in Management
Commitment to Sustainability
Aviagen continues to refine the Ross broiler line to support efficient poultry production while lowering environmental impact, helping farmers meet rising global food demand sustainably.
FAQ
Ross Broiler
Ross broilers stand out because they deliver a unique balance of rapid growth, excellent feed efficiency, and high meat yield. Farmers benefit from a bird that reaches market weight quickly while consuming less feed, ensuring better profitability. Beyond efficiency, Ross has been bred for strong health and flock uniformity, making it easier for farmers to manage large flocks consistently. This combination of genetics, reliability, and adaptability is why Ross remains the leading choice for broiler production worldwide.
On average, Ross broilers reach an optimal market weight within 6–7 weeks, depending on the production system and target goals. With proper feeding programs and housing management, farmers can consistently achieve a market weight of around 2.5 kg, paired with an efficient feed conversion ratio of 1.5–1.6. This makes Ross an ideal option for producers who want both fast turnover and high-quality meat yield.
Yes. Ross broilers are designed to perform under a wide range of production environments, from high-tech climate-controlled houses to open-sided or low-input systems. Their adaptability has been proven in both tropical and temperate regions, making them suitable for farmers around the world. Whether you are raising birds in deep-litter systems, cages, or free-range setups, Ross broilers deliver consistent results as long as recommended management practices are followed.
Ross broilers thrive on diets that are carefully balanced in protein, energy, vitamins, and minerals. Aviagen provides detailed nutritional guidelines to ensure farmers can design feeding programs that match the birds’ growth stages. A properly formulated feed not only supports fast growth but also enhances carcass yield, improves breast meat percentage, and strengthens immunity. By aligning feed programs with Ross’s genetic potential, farmers can maximize both flock health and profitability.
Optimizing performance requires a holistic approach that combines good genetics with excellent management. Farmers should follow Aviagen’s management guides on lighting, ventilation, biosecurity, stocking density, and health monitoring. Careful attention to brooding conditions, feed and water quality, and environmental control will ensure birds express their full potential. With these best practices, producers can achieve top performance, improve flock welfare, and maintain consistent profitability in every production cycle.
